CURATING
INFLUENCE
CRAFTING
SUCCESS
​CURATING
INFLUENCE
CRAFTING
SUCCESS
​CURATING
INFLUENCE
CRAFTING
SUCCESS
ABOUT US
Welcome to XR Game Labs!
Founded by passionate XR influencers, our unique position and years of XR experience empower us to craft engaging content tailored to captivate the widest audience and provide critical game testing feedback.
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Join us on our journey to redefine the future of XR gaming!
Mike Cussell
Co-Founder
XR Consultant & Creator
600k YouTube Subscribers
Jennifer Lee
Co-Founder
XR Industry Analyst & CRO
Former bHaptics
Chris Hatton
Co-Founder
XR Consultant & Creator
83k YouTube Subscribers
INFLUENCER MARKETING
Leveraging our deep understanding of the XR games industry and the unique strengths of each influencer in our roster, every marketing campaign is tailor-made for our clients to achieve optimal results.
Gain unparalleled access to our premier XR Influencer network, boasting millions of dedicated subscribers, ensuring maximum return on investment.
CLIENT TESTIMONIALS
GHOSTS OF TABOR
"XR Game Labs has become a Beyond Frames proven partner for external validation and creator outreach to supplement our internal team when needed. The team’s long-standing engagement in the space and ability to dial into XR-specific audience needs is a true testament to the value they can bring to the table"
UNDERDOGS
“Since our first call, Mike & GT gave me the confidence that they have my back. During the final phases of a crazy production cycle, their ability take full ownership and to deliver on every aspect, resulted in an extremely effective YouTube launch campaign that has been a core pillar in UNDERDOGS' marketing efforts"
DUNGEONS
OF ETERNITY
“XR Game Labs is the BEST. We contacted them on relatively short notice, and their content creators cranked out some awesome and unique content. Their fast turnaround and creative content showing off both singleplayer and multiplayer features of our game generated a buzz for our launch that would not have existed without them. We credit a large part of our game’s successful launch and #1 Top Selling Rank to XR Game Labs”
METRO AWAKENING
"We had a great experience working with XR Game Labs on campaigns for both Metro Awakening and Arizona Sunshine Remake. Their fast turnaround and impressive volume of content clearly reflect their strong connections within the creator community. Their deep network also helped secure influencer collaborations at very reasonable content rates. We would definitely recommend working with XR Game Labs if you'd like to efficiently reach the VR audience"
SAINTS & SINNERS
“XR Game Labs are incredibly passionate and connected VR/XR industry experts. They provided actionable, on point feedback on our early game builds and were generally just a pleasure to work with. Their scrappy, yet professional approach to both campaign design and all other aspects of Go-to-market consulting was very helpful to the Skydance team. They are some of the best money you can spend in the space”
PAVLOV
“XR Game Labs knows your audience which is one of the most important factors for a VR game studio trying to market their game. They were essential to our launch and provided so much relief from the stress of launching a product. They have formed partnerships with the right content creators you probably already watch”
PROPAGATION
PARADISE HOTEL
“We wish to express our sincere gratitude to the XR Game Labs team for their essential collaboration in our influencer marketing campaign for the launch of our game. Thanks to their support, we were able to reach an enthusiastic and engaged audience within the virtual reality community while partnering with talented content creators we admire. This significantly enhanced the visibility and recognition of our game”
WANDERER
“I've been working with the XR Game Labs crew for the better part of a year as we prepared to and then eventually launched Wanderer: The Fragments of Fate (with support through Meta). Their patience throughout our shifting timelines was very much appreciated and they continued to support and show enthusiasm regardless of schedule changes. Through their efforts we were able to secure some key VR creators which contributed to the successful launch of the game. We'd love to work with the team again if we had the chance”
GAME TESTING
As XR enthusiasts we’ve played 1000’s of XR Games since 2016. Testing games early in development (vertical slice, alpha, beta) ensures top-quality results while saving valuable time and money. We align playtesting goals after in-depth discussion with developers to deliver actionable feedback.
“Saved us tons of development time and contributed to making Sniper Elite VR a big hit. We look forward to working together on future projects”
"Mike's assistance in bringing Windlands 2 to Quest 2 was invaluable. Mike designed a new pitch deck, shot and edited a brand new gameplay trailer and his feedback led us to commissioning new store page artwork. All of Mike's input contributed to Windlands 2 having a successful launch on the official Meta Quest store"
“They provided actionable, on point feedback on our early game builds and were generally just a pleasure to work with”
“They offered insightful ideas for improvement and identified areas where we could take the game to the next level”
“Max Mustard is a better game thanks to the professional review sessions that XR Game Labs conducted. I'm glad we got them on board before release. Additionally, the team there are true industry leaders. Toast Interactive intends to use XR Game Labs for every new title they create in the future”
"Working with XR Games Lab on Starship Troopers VR was a fantastic experience. Their user testing provided smart, actionable insights. What really impressed us. Not only did they deliver a clear and concise presentation with key highlights, but they also went the extra mile by creating narrated videos to walk us through specific issues and recommendations"
“Working with XR Games Labs on mock reviews for Bulletstorm VR was great from start to finish. We approached them with extremely short lead times, and their team delivered a high-quality, professional service that exceeded our expectations. Accompanied by detailed gameplay video, their feedback was both constructive and actionable, helping us to prioritize with the development team.
OUR CLIENTS
